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Quantitative Models in Marketing Research
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Quantitative Models in Marketing Research

471 kr

471 kr

Tidligere laveste pris:

478 kr

På lager

To., 19 juni - on., 25 juni


Sikker betaling

14 dagers åpent kjøp


Selges og leveres av

Adlibris

Produktbeskrivelse

Advances in data collection and data storage techniques have enabled marketing researchers to study the individual characteristics of a large range of transactions and purchases, in particular the effects of household-specific characteristics. This 2001 book presents important and practically relevant quantitative models for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis, real world examples, and interpretation of results and findings. The reader of the book will learn how to apply the techniques, as well as understand the methodological developments in the academic literature. Pathways are offered in the book for students and practitioners with differing numerical skill levels; a basic knowledge of elementary numerical techniques is assumed.

Artikkel nr.

2d557bfb-44e8-5826-ab3d-024dc4cf05f9

Quantitative Models in Marketing Research

471 kr

471 kr

Tidligere laveste pris:

478 kr

På lager

To., 19 juni - on., 25 juni


Sikker betaling

14 dagers åpent kjøp


Selges og leveres av

Adlibris