The perfect baby present and self-purchase for just the right moment in a baby and parent's life. 

Beginning Baby is a line of novelty board books and gifts from the Chronicle Children's group. Based on over 30 years of distinctive, innovative, bestselling, and award-winning children's publishing, Beginning Baby is the ultimate series for new parents and their children. We've taken our experience as creative professionals, moms, dads, aunts, uncles, siblings, and friends to create a line of books and gifts that we would want to share with the little ones in our lives. Every Beginning Baby book, toy, or game features simple icons to denote which developmental milestones it supports, along with the intended age range. With its distinctive yet accessible art, lovable characters, and educational concepts, Beginning Baby is designed to make growing and learning as easy as playing and dreaming—and will become the must-have gift or self-purchase for every baby's first library. Because a strong beginning sets the groundwork for a bright start!

In Hide-and-Seek Peekaboo, play a game of hide-and-seek with the Beginning Baby friends! There are so many places to hide: behind the door, under the pillow, under the blankie. Lift the flaps and see if you can guess who's hiding where!

DEVELOPMENTALLY APPROPRIATE: Every book is conceived and written to address milestones in a baby's life, from fine motor skills to shape recognition and emotional awareness.

BABY'S FAVORITE FIRST GAMES, IN A BOOK!: Babies can't get enough of playing peekaboo and hide-and-seek. This is a fun way to play both games while reading a book together.

TEACHES EXPLORATION, MOTOR SKILLS, AND PREDICTION: With 7 flaps to lift, each hiding a Beginning Baby friend from view, your baby will have hours of endless fun guessing and remembering where they're all hidden!

CUTE CHARACTERS: Evoking Richard Scarry's characters but for much younger readers, these adorable characters—from an artistic llama to a musical elephant and gardener octopus—teach toddler concepts while promoting socialization and community.

BEAUTIFULLY DESIGNED FOR DISCERNING EYES: Bright, peppy colors and patterns make this series of books attractive for both babies and adults!

Perfect for:

• Parents of babies and toddlers
• Grandparents
• Uncles and aunts
• Teachers and educators at daycare and early childhood centers
• Anyone looking for the perfect baby shower gift