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Crystallizing Public Opinion

Crystallizing Public Opinion

210 kr

210 kr

På lager

Ma., 21 juli - to., 24 juli


Sikker betaling

14 dagers åpent kjøp


Selges og leveres av

Adlibris

Produktbeskrivelse

Edward Bernays, famed as The Father of Public Relations, pioneered the technique of working to change attitudes rather than just selling products. In this 1923 classic, he describes how public opinion is created and shaped, including the use of surveys and endorsements from opinion leaders, celebrities, and experts. These methods formed the principles that corporations and governments have employed for the past century to influence social attitudes.

Artikkel nr.

782f7171-e04a-4547-b339-d2627e6bb9b2

Crystallizing Public Opinion

210 kr

210 kr

På lager

Ma., 21 juli - to., 24 juli


Sikker betaling

14 dagers åpent kjøp


Selges og leveres av

Adlibris