In a world increasingly concerned with climate change, food security, and other human issues, the welfare of non-human animals is in danger of being overlooked and side-lined. Using the latest scientific research on animal consciousness and emotions, Marian Stamp Dawkins argues that if animal welfare is to be taken seriously by world opinion, it needs a complete rethink. She asks important questions such as: are we justified in projecting human emotions on to animals? What can science tell us about their quality of life? She concludes that we need to place less emphasis on the conscious experience of suffering in animals, and more emphasis on the practical importance of animal welfare to human health and human well-being. This requires a long, hard look at some of the cherished ideas we hold about animal emotions, and what we can and cannot know about the conscious experiences of other animals.