Over the last 30 years the internet has changed almost every moment of our daily lives, from how we communicate, how we travel, to how we find things. The next generation of the internet, called web3, will completely disrupt how we come together to create products & services, entertainment, financial services, our economies and even governance structures. This book will help you understand a history of where we've come from and map out what the future may bring by covering how the Supply-side Revolution works and how it's going to disrupt business, media, talent, capital and operations. As a business leader you need to prepare for this change. It will help you understand that no industry is immune to the impact of web3 and how to predict what's coming with web4. If your business is to prosper in this new economy it has to start working alongside web3 in an on-chain/off-chain hybrid. Business-as-usual will not disappear overnight but web3 has already created a multi-billion-dollar alternative economy. Business leaders can either ignore it, fight it or figure out how to integrate with it. As an individual, whether an entrepreneur, creative, product builder or operational talent, this book will support you in future-proofing your career, ensuring you are developing the right skills and strategy for a web3 future.