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The Attention Economy and How Media Works

The Attention Economy and How Media Works

534 kr

534 kr

På lager

On., 19 feb. - ma., 24 feb.


Sikker betaling

14 dagers åpent kjøp


Selges og leveres av

Adlibris


Produktbeskrivelse

This book offers a considered voice on the advertising chaos that colours our rapidly changing media environment in a world of fake news, fast facts and seriously depleted attention stamina. Rather than simply herald disruption, Karen Nelson-Field starts an intelligent conversation on what it will take for businesses to win in an attention economy, the advertising myths we need to leave behind and the scientific evidence we can use to navigate a complex advertising and media ecosystem. This book makes sense of viewability standards, coverage and clutter; it talks about the real quality behind a qCPM and takes a deep dive into the relationship between attention and sales. It explains the stark reality of human attention processing in advertising. Readers will learn how to maximise a viewer’s divided attention by leveraging specific media attributes and using attention-grabbing creative triggers. Nelson-Field asks you to pay attention to a disrupted advertising future without panic, butrather with a keen eye on the things that brand owners can learn to control.

Artikkel nr.

95900d8f-8afc-46ce-ade9-7ef999c159ed

The Attention Economy and How Media Works

534 kr

534 kr

På lager

On., 19 feb. - ma., 24 feb.


Sikker betaling

14 dagers åpent kjøp


Selges og leveres av

Adlibris