This book is an ideal companion for students looking to undertake survey research. Anchored by lots of case studies of real research and expert interviews to strengthen your understanding, it provides guidance on:

• Selecting the best sampling method for your research
• Designing questionnaires to ensure you gather valuable data
• Collecting your data to represent populations well
• Piloting questionnaires to ensure quality research

Part of The SAGE Quantitative Research Kit, this book will give you the know-how and confidence needed to succeed on your quantitative research journey