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Social Media Management

Social Media Management

988 kr

988 kr

På lager

On., 12 feb. - ti., 18 feb.


Sikker betaling

14 dagers åpent kjøp


Selges og leveres av

Adlibris


Produktbeskrivelse

This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields. Readers will benefit from a comprehensive selection of current topics, including: tools, tactics and strategies for social media, internal and external communication, viral marketing campaigns, social CRM, employer branding, e-recruiting, search engine optimization, social mining, sentiment analysis, crowdfunding, and legal and ethical issues.

Artikkel nr.

a1455989-c030-49de-8c88-dc23ffee9629

Social Media Management

988 kr

988 kr

På lager

On., 12 feb. - ti., 18 feb.


Sikker betaling

14 dagers åpent kjøp


Selges og leveres av

Adlibris