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Rethinking Reputation
-3 %

Rethinking Reputation

278 kr

278 kr

Tidligere laveste pris:

286 kr

På lager

On., 9 april - ma., 14 april


Sikker betaling

14 dagers åpent kjøp


Selges og leveres av

Adlibris


Produktbeskrivelse

Good public relations is no longer just icing - it's a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you're a century-old multibillion-dollar corporation or a penniless start-up. In Rethinking Reptutation, public relations guru Fraser Seitel and John Doorley, founder of the Academy for Communication Excellence and Leadership at Johnson & Johnson, examine a fascinating new set of case studies - including the BP oil spill and the launch of CitySlips - to glean the PR dos and don'ts for the new media world, covering both standard reputation maintenance and crisis management. They also show start-up companies and entrenched organizations how to use the power of word-of-mouth to jump-start business like never before. This is a wake-up call from two industry legends for public relations professionals as well as entrepreneurs, CEOs, and anyone else tasked with representing their organization to the world. These new media lessons include: *Remember that research is cheaper, and more critical, than ever. *Don't let the perfect be the enemy of the good - launch your idea before someone else does. *Don't get so excited about social media that you forget about traditional media. *In a crisis, you are never offstage. *Never lie, never whine, and never try to predict the future!

Artikkel nr.

e7052da7-d81b-4e0f-b5c9-e8e9a697c437

Rethinking Reputation

278 kr

278 kr

Tidligere laveste pris:

286 kr

På lager

On., 9 april - ma., 14 april


Sikker betaling

14 dagers åpent kjøp


Selges og leveres av

Adlibris