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Principles of Pricing

Principles of Pricing

712 kr

712 kr

På lager

To., 10 juli - on., 16 juli


Sikker betaling

14 dagers åpent kjøp


Selges og leveres av

Adlibris

Produktbeskrivelse

Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior and firm image. This book provides an introduction to the basic principles for thinking clearly about pricing. Unlike other marketing books on pricing, the authors use a more analytic approach and relate ideas to the basic principles of microeconomics. Rakesh Vohra and Lakshman Krishnamurthi also cover three areas in greater depth and provide more insight than may be gleaned from existing books: 1) the use of auctions, 2) price discrimination and 3) pricing in a competitive environment.

Artikkel nr.

fae5b3b6-8432-491b-839d-4025bd7e3918

Principles of Pricing

712 kr

712 kr

På lager

To., 10 juli - on., 16 juli


Sikker betaling

14 dagers åpent kjøp


Selges og leveres av

Adlibris