Authors know they need to market their book online these days, but it can feel overwhelming. Now, on top of your day job, you're supposed to be building a digital empire? Ten minutes into Googling around for tips, and the To-Do List is so long, not even an army could get it all done. Feeling the pressure to do everything, some poor authors end up doing nothing the pile just looks too big to shovel. President of one of the first firms to specialize in online book publicity, Fauzia Burke makes the job of online branding not only doable, but fun. She helps authors clarify their goals, sort through the many online options available, and decide what they must do (and what they can let go), when to do it, and how to get it done. By following her advice any author can develop a plan for conquering the Internet. Burke takes authors by their trembling hands and shows them this journey of a thousand miles can be accomplished step by step. And why is the journey worth it? Fauzia writes, "Once you build your brand, no one can take it away from you. View your digital brand strategy as a continuation of your book.It's a conversation about your book that builds your community one relationship at a time.