
Media and Digital Management
1 408 kr
1 408 kr
On., 9 april - ti., 15 april
Sikker betaling
14 dagers åpent kjøp
Selges og leveres av
Adlibris
Produktbeskrivelse
Being a successful manager or entrepreneur in the media and digital sector requires creativity, innovation, and performance. It also requires an understanding of the principles and tools of management. Aimed at the college market, this book is a short, foundational volume on media management. It summarizes the major dimensions of a business school curriculum and applies them to the entire media, media-tech, and digital sector. Its chapters cover—in a jargonless, non-technical way—the major functions of management. First, creating a media product: the financing of projects, and the management of technology, HR, production operations, intellectual assets, and government relations. Second, harvesting the product created: market research, marketing, pricing, and distribution. And third, the control loop: media accounting and strategy planning.
In the process, this book becomes an indispensable resource for those aiming for a career in the media and digital field, both in startups and established organizations. This book is designed to help those aiming to join the media and digital sector to become creative managers and managerial creatives. It aims to make them more knowledgeable, less blinded by hype, more effective, and more responsible.
Artikkel nr.
eaca5dc4-8600-43fe-9833-7db4be0114f3
Media and Digital Management
1 408 kr
1 408 kr
On., 9 april - ti., 15 april
Sikker betaling
14 dagers åpent kjøp
Selges og leveres av
Adlibris
Lignende toppselgere

Øreputer for Bose QuietComfort - QC35/QC25/QC15/AE2 Hodetelefoner Svart
99 kr

Plenlufter - Piggsko for å lufte plenen
269 kr

3-Pak - Fidget Spinners med Sugekopp for Barn
179 kr
Tidligere laveste pris:
199 kr

Smart Ørerens med Kamera – Trådløs & Sikker Øreinspeksjon Hvit
299 kr

Luftrenseenhet - Renser / Saniterer luften - 20,000 mg/h
599 kr
Tidligere laveste pris:
699 kr

6x60ml = 360ml - Kirkland Extra Strength 5% Men Hair Regrowth 60ml Hair Loss
1 390 kr

4-Pak - Tesla Senterkopper - Bil Svart/silver
129 kr

Trådløs CarPlay-adapter 2024
449 kr
Tidligere laveste pris:
459 kr

Digital vekt - lommevekt, smykkevekt 0,01 - 200g
119 kr

INF TYPE-C Dual SD/TF-kortleser for rask dataoverføring 0
107 kr
Tidligere laveste pris:
118 kr
Anbefalinger til dig

Boken om mig
253 kr

Playstation 5 DualSense Controller Midnight Black
799 kr

HDMI-adapter for PlayStation 2 / PS2
119 kr
Tidligere laveste pris:
139 kr

Fjernkontroll til Apple TV 4K/Gen 1/2/3/4/HD
179 kr

3x Kirkland Extra Strength 5% Men Hair Regrowth 60ml Hair Loss
749 kr

4-Pak - Volkswagen VW Senterkopper - Bil 65 mm
129 kr

INF Øreputer for Bose QC35 I/II, QC25, QC15, QC 2 AE 2, AE 2i, AE 2w, SoundTrue, SoundLink
99 kr

Universallader for Garmin klokker Svart
89 kr

Reparasjonsmarkør for Møbler - 16-Pak
169 kr

iPhone Adapter til USB - USB 2.0 Hunn til Lightning - OTG
99 kr