Straightforward guide to buildingmarketing programs

This no-nonsense, hands-on guide is the entrepreneurialmarketers’ battle plan for a successfulmarketing program. Marketing for Small Business MadeEasy contains specific action steps and to-do lists forevery step of the marketing process. Real-worldanecdotes and specific examples from well-knownstart-ups demonstrate the book’s practical skills.Author Kevin Epstein cuts through the buzzwordsand marketing jargon to offer you cutting-edge advice ona variety of traditional and high-tech tools, from billboardsto blogs.