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International E-Business Marketing

International E-Business Marketing

1 330 kr

1 330 kr

På lager

To., 17 juli - on., 23 juli


Sikker betaling

14 dagers åpent kjøp


Selges og leveres av

Adlibris

Produktbeskrivelse

Ten years ago small and medium enterprises would have needed to invest significantly to contemplate moving out of their domestic environment into the global arena. The advent of the Internet has changed all that. International E-Business Marketing focuses on Global Marketing in the Internet age. It examines in detail the characteristics of E-business are likely to apply in the international domain including the constraints imposed by both the medium and the environment. It also explores what changes may be necessary to firm’s current E-business activities when their focus is on the global as opposed to being primarily on the domestic market.

Artikkel nr.

9464c565-5d27-4028-93dc-cc8e6830d096

International E-Business Marketing

1 330 kr

1 330 kr

På lager

To., 17 juli - on., 23 juli


Sikker betaling

14 dagers åpent kjøp


Selges og leveres av

Adlibris