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International Business

International Business

789 kr

789 kr

På lager

Ma., 17 feb. - fr., 21 feb.


Sikker betaling

14 dagers åpent kjøp


Selges og leveres av

Adlibris


Produktbeskrivelse

This is the third edition of the widely respected text International Business, which offers a comprehensive yet critical overview of the phenomenon of globalisation and its impacts on key aspects of the business environment as it fundamentally alters corporate strategy.

This updated edition covers the core international business topics and themes, including multinationals, internationalisation, and international market entry, as well as a new focus on risk, business models, and hyperglobalisation. With dedicated chapters on the role of non-market actors in international business, the book provides a multi-disciplinary worldview for readers.

Featuring a wealth of case studies and pedagogy, the new edition examines the rise of India and China as well as growing levels of risk within the global system. The book looks at those developed economies which have been the core drivers behind the trend towards hyperglobalisation.

The author explores and guides students through what this means for the study of international business. A comprehensive and engaging text, supplemented by online resources, this book is the ideal accompaniment to international and global business learning.

Artikkel nr.

ec7629ba-cfcf-497a-969f-89cf85ec0859

International Business

789 kr

789 kr

På lager

Ma., 17 feb. - fr., 21 feb.


Sikker betaling

14 dagers åpent kjøp


Selges og leveres av

Adlibris