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Advertising and Anthropology

Advertising and Anthropology

416 kr

416 kr

På lager

Ti., 28 jan. - fr., 31 jan.


Sikker betaling

14 dagers åpent kjøp


Selges og leveres av

Adlibris


Produktbeskrivelse

Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors' extensive lived experienced as professionals in the advertising business and marketing research industry. Essays analyze internal agency and client meetings, competitive pressures and professional relationships and include multiple case studies. The authors describe the structure, function and process of advertising agency work, the mediation and formation of creativity, the centrality of human interactions in agency work, the production of consumer insights and industry ethics. Throughout the book, the authors offer concrete advice for practitioners.Advertising and Anthropology is written by anthropologists for anthropologists as well as students and scholars interested in advertising and related industries such as marketing, marketing research and design.

Artikkel nr.

2465db1d-a540-4c47-9be8-57561dfe06dd

Egenskaper

Språkversjon

Engelsk

Bokomslagstype

Heftet

Antall sider

200 sider

Foreslått kjønn

Alle kjønn

Skrevet av

Timothy de Waal Malefyt, Robert J. Morais

Utgiver

Berg Publishers

Utgivelsessted

London, UK

Utgivelsesdato (DD/MM/ÅÅÅÅ)

01/09/2012

Utgivelse år

2012

International Standard Book Number (ISBN)

9780857852021

Minimum ordreantall

1 stykker

Vekt og dimensjoner

Bredde

156 mm

Høyde

234 mm

Advertising and Anthropology

416 kr

416 kr

På lager

Ti., 28 jan. - fr., 31 jan.


Sikker betaling

14 dagers åpent kjøp


Selges og leveres av

Adlibris