This book considers the significance of tartan in Scottish history and culture, and the rise of tartanry in the representation of Scottishness. This is an historically and critically sound - and contemporary - evaluation of tartan and tartanry based on proper contextualisation and coherent analysis. This critical reevaluation of one of the more controversial aspects of recent debates on Scottish culture draws together contributions from leading researchers in a wide variety of disciplines, resulting in a highly accessible yet authoritative volume. This book, like tartan, weaves together two strands. The first, like a warp, considers the significance of tartan in Scottish history and culture during the last four centuries, including tartan's role in the development of diaspora identities in North America. The second, like a weft, considers the place of tartan and rise of tartanry in the national and international representations of Scottishness, including heritage, historical myth-making, popular culture, music hall, literature, film, comedy, rock and pop music, sport and 'high' culture. "From Tartan to Tartanry" offers fresh insight into and new perspectives on key cultural phenomena, from the iconic role of the Scottish regiments to the role of tartan in rock music. It argues that tartan may be fun, but it also plays a wide range of fascinating, important and valuable roles in Scottish and international culture. Key features: extensive commentary on the use of tartan in popular theatre, literature, heritage, music, sport, comedy, cinema, television and critical discourse over four centuries; and an examination of everything from iconic Scottish regiments to films like Brigadoon.