The papers collected in this volume are a selection from the proceedings of the Cultura Popular conference held at Manchester Metropolitan University in September 1999. The essays deal with aspects of contemporary Spanish or Latin American popular culture, and with the problematics of applying theories of Cultural Studies to these contexts. A diverse range of popular cultural forms is covered by contributors including mural art, artesan a, horror film, advertising, music, telenovela, television, literature and tourism, and case studies are drawn from Spain, Argentina, Peru and Mexico.