There Are Seven Fundamental Business Rules

David Eichenbaum has devoted 20 years of extensive research toidentifyingthese seven primary drivers. They account for all business successes andfailures. You probably know at least three of them, maybe more. They aretimeless and enduring, simple to implement and definitive . . . yet veryfewcompanies master them all. The companies that master these rules havetheblueprint to prosperity.