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Sustainable Marketing

Sustainable Marketing

316 kr

316 kr

På lager

Ti., 18 feb. - fr., 21 feb.


Sikker betaling

14 dagers åpent kjøp


Selges og leveres av

Adlibris


Produktbeskrivelse

Shortlisted for the Business Book Awards 2022 In the modern age of authenticity and transparency, consumers are no longer content with brands that are dismissive of, or even apathetic to, sustainability. Brands are now expected to convey understanding and concern when it comes to matters such as climate change, carbon footprints and employee welfare. Most importantly of all, they must be genuinely committed to these standpoints – remaining consistent and proactive in their principles. With the rise of more conscious consumers and the belief-driven buyer, organizations ignore sustainability and the spirit of ‘doing good’ at their own peril. From three marketing experts with decades of experience between them, Sustainable Marketing delivers the new benchmark for modern marketing. This book clarifies the importance of the sustainable approach before providing a comprehensive guide to implementing, driving and maintaining these practices in any organization. A must-read for any business leader or marketing executive, this is a unique and fascinating blend of academic research and practical case studies that will kick-start and inspire sustainable initiatives.

Artikkel nr.

66539e73-ca9b-4fa0-909d-fab584a4316f

Egenskaper

Språkversjon

Engelsk

Bokomslagstype

Innbundet (hardcover)

Antall sider

320 sider

Foreslått kjønn

Alle kjønn

Skrevet av

Michelle Carvill (Author), Gemma Butler (Author), Geraint Evans (Author)

Utgiver

Bloomsbury Publishing

Utgivelsesdato (DD/MM/ÅÅÅÅ)

16/03/2021

International Standard Book Number (ISBN)

9781472979131

Vekt og dimensjoner

Bredde

234 mm

Høyde

153 mm

Sustainable Marketing

316 kr

316 kr

På lager

Ti., 18 feb. - fr., 21 feb.


Sikker betaling

14 dagers åpent kjøp


Selges og leveres av

Adlibris