This publication deals with practice issues in Facial Plastic Surgery. Top consultants to cosmetic surgeons present topics of absolute value in the current economy. Topics include: Creating a Culture of Accountability in the Office Office Managers' Forum The Art of the Successful Consultation Electronic Medical Record - Something to Consider Establishing a Profitable Skin Care Practice in a Plastic Surgery Office 9 Worst Advertising Mistakes The Value of One Patient 5 Secrets to Leveraging Maximum Buying Power with Your Media Project Auditing your practice: Non-financial variables to survive, or thrive Showcase your service:  Social Media and Marketing Basics in a Dynamic, Over-Populated, Mixed-Message, and Highly Competitive World Retailicine, Somewhere Between Retail and Medicine Shifts Happened - Time to Optimize your Practice Essential Marketing Tips: Build Your Own Brand one Step at a Time Being a Responsible Leader;  Tips to Get You Busy; Internet Marketing