"In the end, it is impossible not to become what others believe you are."

We live in a world where our abilities are so increasingly similar that our personality is what makes us stand out from the crowd. In the future, our fortunes may be influenced more by our personality than by our professional skills, particularly if we have decided on a career in leadership.

Personal Branding is written by international management consultant and managing director Peter Horn - author of 15 books on career and leadership. Read more: .