Is it really worth the time and resources to make your company a recognized sustainability champion? And how on earth should you go about it? In this concise and practical book, Brendan May demonstrates why the companies that will be fit for purpose in 2020 are addressing sustainability now, and then outlines a strategy for how your business can do the same. May draws on 15 years experience on the front line of sustainable business--as Chief Executive of a business-NGO partnership, as an environmental campaigner and as advisor to multinational corporations on sustainability strategy and communications--and outlines the emerging trends that will change the rules of the game forever. By the time you've finished this book, you'll know who you need to know, what you need to know, and the dos and don'ts in the quest to make your business a true champion of sustainability.