This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States.

For undergraduate principles of marketing courses.

This package includes MyLab.

Everything students need to know to develop their 'management sense' and be successful

Fundamentals of Management covers the essential concepts of management by providing a solid foundation for understanding the key issues facing managers and organizations. The 11th Edition maintains a focus on learning and applying management theories, while now also highlighting opportunities to develop the skills in high demand by today's employers. Fundamentals of Management offers an easy-to-understand, straightforward, and realistic approach to what works for managers and what doesn't -- with the ultimate goal to help students be successful in their careers.

Reach every student with MyLab Management

MyLab (TM) is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.OnlinePersonal Inventory Assessment exercises promote self-reflection and engagement in students, while helping them better understand management concepts. Learn more about MyLab Management.

Plus, give students anytime, anywhere access with Pearson eText
Pearson eText is a simple-to-use, mobile-optimized, personalized reading experience available within MyLab. It lets students highlight, take notes, and review key vocabulary, all in one place.