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Competitive Intelligence for Information Professionals

Competitive Intelligence for Information Professionals

781 kr

781 kr

På lager

On., 5 feb. - ti., 11 feb.


Sikker betaling

14 dagers åpent kjøp


Selges og leveres av

Adlibris


Produktbeskrivelse

Information professionals should be able to take a proactive role as a strategic partner in their organization's competitive intelligence. Their role needs to focus on the "outside-in" approach, based on their organization's strategic needs and objectives. Competitive Intelligence for Information Professionals explores the role of strategic information and intelligence in organizations, and assesses the values and needs of intelligence in organizations. The book provides guidance on how to work strategically with competitive intelligence, methods for monitoring and analysis and a process-oriented approach. Chapters include discussions on how news monitoring and competitive intelligence interact and how this offers opportunities for cooperation between different departments. Cases from the authors’ own experiences when working with competitive intelligence in international corporations are also included.

Artikkel nr.

d2e015d2-3d13-4360-b1e6-5b39d63ec1aa

Competitive Intelligence for Information Professionals

781 kr

781 kr

På lager

On., 5 feb. - ti., 11 feb.


Sikker betaling

14 dagers åpent kjøp


Selges og leveres av

Adlibris