Kim Jong Il Looking at Things is one of the most followed, shared and imitated monothematic Tumblr in recent years. Uninterrupted series of photographs of North Korea's Dear Leader looking at things, this series fascinates with its formal rigor and intensity. Without removing these photographs their primary function - to raise Kim Jong Il to an iconic rank - this series forces a shift in the purpose of propaganda. The icon changes to taxonomy, the viewer is being watched, and the meaning of this images breaks away. Accompanied by an essay by Marco Bohr entitled Looking at Kim Jong Il Looking at Things, the book reveals the springs of our fascination for these accumulated images on the Internet - these memes - analyzing how a series of apparently innocent photographs become viral and attractive. By publishing Kim Jong Il Looking at Things in the collection FOLLOW ME, Collecting Images Today, JBE Books continues to highlight another art scene, which establishes the online collector as a creator, and the ephemeral in the perennial.